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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

What is the definition of a regex pixel?

A. It is a pixel used for ID swapping.
B. It is a pixel for transmitting audience data out in real time at the time of page load.
C. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
D. It is used for DCO campaigns.
E. It is a javascript tag used for sending user level category information back to the browser.

Question 2

Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A. Provider Exchange report
B. Provider Category report
C. Schedule Hits report
D. Site Hits report
E. Provider Inventory report

Question 3

Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
C. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
D. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
E. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.

Question 4

Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A. That the iFrame tag type was selected in the container tool.
B. That the production side web server is capable of retrieving HTTP requests.
C. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D. That the appropriate macros were added to the pixel URL.

Question 5

There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A. Paste a pixel campaign delivery.
B. User Data API
C. Real-time server data transfer
D. Batch server data transfer
E. JSON return tag

Solutions: