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Facebook Certified media buying professional Sample Questions:

1. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Page moderator
B) Page editor
C) Page moderator
D) Jobs manager
E) Page admin

2. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) Install the Facebook pixel helper and make sure your pixel is detected
B) Go to the Product Catalog Preference API and troubleshoot your pixel
C) Create a new Facebook pixel and install the new pixel on your site
D) Go to your Business Manager and associated your pixel with the Product Catalog.
E) You need to run dynamic ads for the pixel to detect your Product Catalog

3. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should join audiences into one ad set and run a new campaign with Instagram.
B) You should turn off Instagram placement from both ad sets.
C) You should switch your optimization from CPM to video views.
D) You should turn off Facebook placement from one ad set.
E) You should create a third ad set with a lookalike audience.
F) You should create two new ad sets with Instagram as the only placement.
G) You turn off Facebook placement from both ad sets.

4. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Ad Recall
B) Purchase Consideration
C) Brand Awareness
D) Cost Per Click

5. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Use a Point Of Sale provider to integrate offline conversions.
B) Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
C) Use digital receipts instead of printed receipts to enable offline conversions.
D) Integrate your CRM system with your offline conversions.
E) Use website conversions to integrate with offline conversions.

Solutions: