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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A. Increase engagement-type posts and use only new content to create engagement.
B. Ask members which types of tools and content they want more of.
C. Research and change the content types to align with the demographics of all community members.
D. Repurpose content by reviewing and recycling previous posts.

Question 2

An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A. Remove the member from the group and delete all comments and posts from the last 30 days.
B. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
C. Share the rules and guidelines as a comment on their post and monitor for future violations.
D. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.

Question 3

After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A. Comment on posts with links to the community guidelines
B. Share the community guidelines in an announcement post
C. Remove members who have previously violated the community guidelines
D. Tag members in a post when they violate the community guidelines

Question 4

A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A. Posts created by administrators
B. Members who invited friends
C. New members over time
D. Number of comments

Question 5

An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A. Decide on the target audience and which platforms to use to reach them
B. Define partnership criteria with key food and beverage influencers
C. Review existing channel performance and replicate strategy
D. Determine launch goals and milestones to achieve

Solutions: