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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting | 32% | - Determine appropriate visualizations or tables to address business questions
|
| Components | 30% | - Build non-admin components to address business questions
|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which steps are required before sharing a project report with business stakeholders?
(Select two.)
Response:
- A. Enable Campaign Data Export
- B. Activate Real-Time Tracking
- C. Validate Data Filters Applied
- D. Define Access Permissions
Correct Answer: C,D 🗳️
Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:
- A. Data Ingestion from CRM
- B. Purchase Event Trigger
- C. Event Type Matching
- D. Identity Resolution Setup
Correct Answer: C,D 🗳️
A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:
- A. Session type Dimension
- B. New session Metric
- C. Return user Dimension
- D. Sessions starts Metric
Correct Answer: A 🗳️
Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:
- A. Use Report Delivery Logs
- B. Enable Data Retention Policy Checks
- C. Define Specific File Formats for Export
- D. Set Delivery Frequency Based on Business Needs
Correct Answer: C,D 🗳️
An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:
- A. Histogram supports only standard metrics and not calculated metrics.
- B. Histogram supports standard bucket size of 5 or 10 and not 3
- C. Histogram supports only Event as counting method and not Person
- D. Histogram does not support grouping by custom dimensions
Correct Answer: A 🗳️
