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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A) When using subscriber data, the attribute or field should have a default value
B) Personalization strings can appear in the subject line or body of the email
C) Personalization strings are limited to profile attributes
D) Personalization strings are noted by two sets of double percent symbols
E) Personalization strings are case sensitive

2. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A) Limit the email text to 250 words
B) Use an infographic email template
C) Segment the audience for the email
D) Personalize the email content

3. A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

A) Test Sends
B) Scheduled Sends
C) Triggered Sends
D) Send Previews
E) A/B Tests

4. A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A) The email will be sent to the email address stored on the data extension.
B) The email will be sent to the email address stored on the All Subscribers List.
C) The email will be sent to the Subscriber Key on the All Subscribers List.
D) The email will be sent to the field marked as the Primary Key.

5. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

A) Have customers opt in to email before they can shop online.
B) Create an in-store SMS campaign that offers a discount for opting in.
C) Require customers to provide their email address when calling customer service.
D) Ask for an email address when a customer makes a purchase in-store.

Solutions: