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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing Operations	- Email Studio setup and configuration 1. Deliverability basics and sender reputation 2. Email send classifications and sender authentication - Content and campaign execution 1. Send scheduling and execution workflows 2. Email content creation and personalization
Analytics, Reporting, and Optimization	- Optimization and troubleshooting 1. Campaign optimization techniques 2. Deliverability troubleshooting - Tracking and reporting 1. Reporting tools and dashboards 2. Email performance metrics (opens, clicks, bounces)
Compliance and Security	- Security and access control 1. Data security best practices 2. User roles and permissions - Privacy and regulatory compliance 1. Subscription and consent management 2. CAN-SPAM and GDPR concepts
Subscriber and Data Management	- List and data management 1. Data hygiene and governance 2. Subscriber lists and segmentation concepts - Contact Builder and data architecture 1. Data model design and contact relationships 2. Data extensions and data import processes
Automation and Journeys	- Journey Builder fundamentals 1. Entry sources and journey configuration 2. Basic journey orchestration concepts - Automation Studio 1. Triggered and scheduled automations 2. Automation workflows and activities

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A. Content
B. List Hygiene
C. Authentication
D. Engagement

Question 2

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A. Mobile subscribers are not counted as contacts.
B. Synchronized contacts are only counted after sending
C. Only active email subscriber is counted.
D. There are overlapping contacts in each of the channel

Question 3

A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A. Custom roles override an individual user's granular permission assignments.
B. Custom roles can only be edited by the user who created the role initially.
C. Custom roles are available on their Marketing Cloud account.
D. Custom roles are only available within the business in which they were created.

Question 4

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A. A multiplier is applied to each SMS message based on the destination country
B. The majority of NTO's subscriber base is in the United States.
C. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
D. Each email consumes five super messages when sending below a certain threshold.

Question 5

What storage model should be used if a subscriber has more than one value for an attribute?

A. Profile Attribute
B. Data Extensions
C. Publication Lists
D. Lists

Solutions:

Question 1
Answer: B

Question 2
Answer: D

Question 3
Answer: D

Question 4
Answer: A

Question 5
Answer: B