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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
B) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
C) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
D) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) A random sampling of the managers be interviewed.
B) Only the managers who will not be laid off be interviewed.
C) Volunteers from the entire group be solicited for interviews.
D) Interviews be conducted after layoffs have occurred.

3. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
C) Build a simulation exercise to ensure the team is ready.
D) Build a culture of crisis preparedness over time.

4. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Number of departments represented and cost per active participant
B) The number of comments, videos, and photos posted
C) Overall cost of the tool and participant feedback on its functionality
D) Frequency of use and quality and volume of content shared between participants

5. Which of the following is a well-formed SMART communication objective?

A) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
B) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Sixty percent of employees enroll in ethical behavior training by 12 June.

Solutions: