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IBM 000-M96 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?

A. Integrated version reverts to standalone Unica Campaign.
B. Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
C. Customer must reinstall Campaign.
D. All campaigns will be disabled.

Question 2

In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

A. Process ran and has an error.
B. Process is currently running.
C. Process has not been run.
D. Process is not fully configured.

Question 3

What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A. Flowchart
B. Session
C. Offer
D. Campaign

Question 4

How does a customer view log files for a Unica Campaign flowchart?

A. Navigate to the Analytics menu and run the Log File report.
B. While viewing the flowchart in View mode, select Run > View Log.
C. Log files can only be viewed by administrators.
D. Open the flowchart in Edit mode and select Options and the View Log.

Question 5

When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

A. Cell ID
B. Campaign code
C. Offer ID
D. Treatment instance

Solutions: