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IBM 00M-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| IBM Smarter Commerce Overview | 20% | - Concept and value proposition - Business challenges and solutions |
| Smarter Commerce Solution Areas | 40% | - Sell offerings and cross-channel commerce - Buy offerings and order management - Fulfill offerings and supply chain visibility - Service offerings and customer support - Market offerings and capabilities |
| Sales & Competitive Positioning | 15% | - Customer benefits and ROI - Competitive differentiation - Use cases and scenarios |
| IBM Products & Technologies | 25% | - WebSphere Commerce - Unica, Coremetrics, SPSS, Cognos integration - Sterling suite solutions |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.
A. cross-channel order management
B. social marketing
C. supply chain visibility
D. store operations
Question 2
The web marketing continuous optimization platform can drive which of the following capabilities?
A. Automate customer recommendations based on LIVE profile.
B. Optimize paid search advertising.
C. Target through online advertisements based on interaction history.
D. All of the above.
Question 3
Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A. Unica
B. Retail Store Solutions
C. IBM Case Manager
D. ILOG
Question 4
The 'Sell' customer interaction platform provides capabilities for all but which of the following?
A. Complex B2B sales processes.
B. Cross-channel commerce.
C. Customer data mining.
D. Extended brand experience.
Question 5
The Smarter Commerce Collaboration Network supports what?
A. Marketing programs.
B. Customer interaction regarding new products and concepts.
C. Internal product development processes.
D. Transportation providers and partners.
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |
