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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Responsys Data Model | - Describe Responsys data model - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables |
| Campaigns and Forms | - Configure conversion and tracking - Create and deploy marketing campaigns - Build and manage web/mobile forms |
| Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Account Administration | - Manage user roles and permissions - Configure security and compliance settings - Monitor account usage and health |
| Responsys Personalization Language (RPL) | - Debug RPL syntax and logic - Implement dynamic content - Write basic RPL expressions |
| Initial Configuration & Deliverability | - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up - Set global account and deliverability settings |
| Programs | - Design multi-step automation programs - Configure triggers, rules, and actions - Monitor and optimize program performance |
| Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Integration: Interact Connect | - Describe Data Gateway setup - Manage data synchronization - Configure Interact Connect integration |
| Creating and Managing Content | - Use assets and templates - Build responsive email and mobile content - Implement personalization with RPL |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Campaign Search feature.
- B. Use the Campaign Debuggertool.
- C. Use the Manage Campaign screen.
- D. Look in each folder until you find the campaign.
Correct Answer: A 🗳️
Which coding practice should you use when coding responsive design emailmessages?
- A. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- C. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- D. Use background images freely; they will just not display if not supported on some platforms.
Correct Answer: B 🗳️
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How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
- A. Measure = Unique Conversions, Event Date = 3 days
- B. Measure = Responders, Event Date = 3 days
- C. Measure = Single Clicks, Sent Date = 3 days
- D. Measure = Total Clicks, Interval = 3days
- E. Measure = Responders, Interval = 3 days
Correct Answer: D 🗳️
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
Correct Answer: B 🗳️
Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products that were purchased
- C. pages that were marked as favorite
- D. products that were browsed/viewed, where no additional event takes place
- E. products added to a shopping cart, where no additional event takes place
Correct Answer: A,D,E 🗳️
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