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Adobe Marketo Engage Architect Master Sample Questions:

1. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Marketing Operations Manager
B) Customer Support Agent
C) Business Strategist
D) Campaign Specialist

2. Which feature in Marketo is most suitable for running global marketing campaigns?

A) Smart Campaigns
B) Engagement Programs
C) Dynamic Content
D) Workspaces and Partitions

3. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Consolidating all campaigns into one workspace
B) Enforcing role-based access controls
C) Removing all inactive users
D) Implementing naming conventions for all assets

4. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
B) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.

5. A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A) Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
B) Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
C) Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
D) Execute Campaign > Send Email > Send Alert > Create Task

Solutions: