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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Business Analytics Portfolio Overview | - Midmarket positioning and value proposition - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) |
| Competitive Positioning | - Key differentiators of IBM Business Analytics - Comparison with competing BI and analytics solutions |
| Customer Use Cases and Industry Scenarios | - Reporting, dashboards, and analytics use cases for midmarket clients - Business performance management and planning scenarios |
| Sales Approach and Value Messaging | - Value-based selling for midmarket customers - Handling customer objections and positioning IBM solutions |
| Licensing and Packaging Overview | - Bundling and sales packages for midmarket segment - Licensing models for IBM Business Analytics offerings |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
Which is an accurate description of the buyers in the Business Analytics Mid market?
A. Buyers in the Midmarket are shifting toward Operations.
B. Buyers in the Midmarket are shifting toward the Line of Business.
C. Buyers in the Midmarket are shifting toward Finance.
D. Buyers in the Midmarket are shifting toward Information Technology.
Question 2
How many IBM sales stages are there?
A. There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
B. There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
C. There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
D. There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
Question 3
An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?
A. IBM SPSS Modeler Premium
B. IBM Cognos Controller Express
C. IBM Cognos Express
D. IBM Cognos Disclosure Management Express
Question 4
What would you look for as an indication that an opportunity is ready to close?
A. The customer is BANT qualified
B. The customer indicates the solution being offered balances functionality with affordability
C. The customer has revealed their business pains
D. The customer has a compelling reason to act
Question 5
What is a common pain point for a Sales Department?
A. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
B. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
C. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |






