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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals - List hygiene and engagement strategies |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Content Creation and Delivery | - Email Studio and content builder usage - Dynamic content and personalization - Templates and AMPscript basics |
| Subscriber and Data Management | - Subscription management and preferences - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
- A. Datorama pivot Table
- B. Tracking Data Extract file transfer
- C. Campaign Email Tracking Report
Correct Answer: B 🗳️
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The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. Suppressed contacts from contact deletion
- B. Bounced contacts from previous sends
- C. DoNotTtad preferences
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
- A. Single Send
- B. Multi-Step
- C. Transactional Send
Correct Answer: B 🗳️
Explanation: Only visible for Real4dumps members. You can sign-up / login (it's free).
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
- A. Verification Activity
- B. Wait Activity
- C. Skip Automation
Correct Answer: A 🗳️
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A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?
- A. Automation Studio > Activities
- B. Email Studio > Overview
- C. Content Builder > Recent Sends
Correct Answer: B 🗳️
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