PDT-101 Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our PDT-101 exam dumps will include the following topics:
- Social Marketing 7%
- List Management 3%
- Prospects 3%
- Salesforce Integration 13%
- Security and Access 3%
- Engagement Studio 7%
- Administration 13%
- Landing Pages 7%
- Email Marketing 7%
- Scoring 7%
- Lead Management 15%
- Pardot Forms 3%
- Pardot Campaign 5%
- Visitors 7%
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Engagement | - Automation rules and segmentation rules - Engagement Studio programs |
| Reporting and Analytics | - ROI and performance tracking - Campaign reporting |
| Integration and Data Management | - Data sync and governance - Salesforce CRM integration |
| Pardot Fundamentals | - Pardot (Account Engagement) product architecture overview - Core concepts of marketing automation |
| Email Marketing | - Segmentation and personalization - Email creation and delivery |
| Lead Management | - Lead lifecycle and qualification - Scoring and grading models |
| Forms and Landing Pages | - Form creation and conversion tracking - Landing page optimization |






