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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Impression share and competitive metrics - Campaign, ad group, keyword analysis - Identifying trends and anomalies |
| Introduction to Measurement & Reporting | 15% | - Importance of measurement strategy - Key metrics and dimensions - Reporting interface navigation |
| Creating & Customizing Reports | 25% | - Report editor and custom tables - Filters, segments, and date ranges - Scheduling and sharing reports - Predefined reports and dashboards |
| Advanced Tools & Optimization | 10% | - Automated reports and alerts - Using reports to optimize campaigns - Data Studio / Looker Studio integration |
| Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Setting up conversion actions - E-commerce and value tracking - Attribution models overview |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?
- A. 25
- B. 2
- C. 30
- D. Unlimited
Correct Answer: C 🗳️
Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?
- A. Yes, you can track these events by using the Google Analytics'_trackPageview function.
- B. Yes, you can generate a conversion tracking code snippet for each of these actions.
- C. No, you are limited to track conversions for newsletter signups or sales.
- D. No, it is not possible to track conversion on multiple events.
Correct Answer: B 🗳️
Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client?
- A. 19
- B. 17
- C. 3
- D. 11
Correct Answer: D 🗳️
Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?
- A. Keyword tool
- B. Google Analytics
- C. Search Query Performance Report
- D. Query Search tool
Correct Answer: C 🗳️
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
- A. Test page and conversion page
- B. Test page and live page
- C. Landing page and conversion page
- D. Landing page and conversion page
Correct Answer: A 🗳️
