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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analysing the Organisational Ecosystem | 25% | - External environment analysis (PESTEL, Five Forces, etc.) - SWOT and stakeholder analysis - Internal capability and resource analysis |
| The Strategy Process | 20% | - Governance and ethical considerations - Strategic planning and decision-making models - Strategy definitions and levels |
| Strategic Control and Implementation | 10% | - Implementation planning and change management - Review and adaptation of strategy - Strategic performance measurement |
| Digital Strategy | 20% | - Technology risks and opportunities - Data analytics and strategic use of information - Digital transformation and business models |
| Generating Strategic Options | 15% | - Innovation and entrepreneurship - Strategic directions and growth frameworks - Portfolio analysis and diversification |
| Making Strategic Choices | 10% | - Evaluation criteria and risk assessment - Strategic fit and feasibility - Strategic alliances and partnerships |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
SDC is a medium sized IT systems development company. SDC employs highly qualified and experienced systems development experts. It invests heavily in staff training and development and as a result, staff are highly motivated and staff turnover is low. SDC has a strong culture of team work and innovation, which the senior managers believe is the basis of SDC's success. The senior managers, who are also the founders of SDC, are highly experienced and have a strong vision for the business.
Which THREE of the following factors would be the main focus of a resource audit for SDC? (Choose three.)
- A. Management
- B. Money
- C. Manpower
- D. Markets
- E. Machinery
- F. Make-up
Correct Answer: A,C,F π³οΈ
Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?
- A. Customer market
- B. Supplier market
- C. Referral market
- D. Influence market
Correct Answer: D π³οΈ
CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.
Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)
- A. Sophisticated systems
- B. Environmental awareness
- C. Imagination to innovate
- D. Continual service development
- E. Openness to collaborate
Correct Answer: B,D π³οΈ
According to Porter's Five Forces model, which of the following would be evidence of high buyer power?
- A. Buyers are fragmented and act independently of each other.
- B. Products are not standardized and buyers cannot easily switch to another product.
- C. There is a low probability of backward integration.
- D. There is a concentration of buyers.
Correct Answer: D π³οΈ
Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)
- A. The lowest level of the pyramid contains the day-to-day operational measures.
- B. The performance pyramid is designed to ensure that all activities support the organization's vision.
- C. The left-hand side of the pyramid contains measures which have an external focus.
- D. The business operating systems level includes the market-related Critical Success Factors.
- E. The right-hand side of the pyramid contains measures which are predominantly non-financial.
- F. The business unit level includes measures which relate to internal systems needed to meet customers' needs.
Correct Answer: C,D,F π³οΈ
