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What Are Skills Covered in Official Exam?
The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:
- Customer journey control
An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.
- Dynamics 365 customer voice
The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.
- Marketing app configurations
Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.
- Monitoring leads, contacts, and accounts
This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.
- Marketing forms and pages
Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.
- Managing events and webinars
Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.
- Marketing emails
Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.
- Segments and lists and their management
A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.
Concluding Words
With in-depth cognizance of Microsoft Dynamics 365 Marketing, the Microsoft MB-220 exam is here to leverage the expertise that any functional consultant and developer requires to accomplish regular operations. To weave success in such a test, having holds of quality study materials like official instructor-led training and books is essential. These study supplies allow an applicant to become exam-ready in an effective manner without plenty of time constraints.
Microsoft MB-220 Exam Syllabus Topics:
| Topic | Details |
|---|---|
Configure marketing applications (20-25%) | |
| Configure organization settings | - configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers |
| Configure marketing settings | - configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings |
| Manage insights | - analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights |
Manage segments and lists (10-15%) | |
| Create and manage segments | - determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights |
| Create and manage subscription centers and lists | - determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers |
Create and manage marketing forms and pages (10-15%) | |
| Create marketing forms | - determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages |
| Create and manage marketing pages | - create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages |
Manage leads, contacts, and accounts (5-10%) | |
| Create and manage leads | - create leads - synchronize leads from LinkedIn |
| Create and manage accounts and contacts | - create and manage accounts - create and manage contacts - manage activities |
Create and manage marketing emails (5-10%) | |
| Create email messages | - create an email message by using a template - define mandatory fields for email messages - add dynamic content to email messages |
| Manage email messages | - define message requirements - preview messages by using the Basic and Inbox options - check Spam Scores - design and run A/B tests on email messages - validate and publish messages |
Manage customer journeys (10-15%) | |
| Create customer journeys | - determine content types required for a customer journey - create a customer journey by using a template - implement actions - implement targets - implement flow control for customer journeys |
| Publish and manage customer journeys | - configure required options for publishing journeys - check customer journeys for errors - publish a customer journey |
Manage events and webinars (10-15%) | |
| Create and configure events and webinars | - create an event team - set up venues and sessions including internal and external tracks - set up speakers - configure webinar options - configure event website - create and manage event forms - create stream events on Microsoft Teams - set up event agenda |
| Manage events and webinars | - create event invitations, banners, and social media posts - Manage event registration, including attendee check-in. - manage speakers, registration, waitlists, and attendees - manage sponsors, vendors, logistics, and accommodations - record and view financial information for events |
Configure Dynamics 365 Customer Voice (10-15%) | |
| Create surveys | - create a theme and upload images - add pages to a survey and personalize data - identify survey question types - add survey questions - determine respondent types - determine submission options |
| Preview, test, and publish surveys | - add surveys to emails - add surveys to a webpage - add surveys to customer journeys - clone, import, and translate surveys |
| Manage survey responses | - view a summary of survey results - analyze survey responses - implement conditional logic for survey actions |
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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