2022 MB-220 Dumps PDF - MB-220 Real Exam Questions Answers
Valid MB-220 Test Answers & Microsoft MB-220 Exam PDF
Specialists willing to explore the possibilities in the Microsoft Dynamics Marketing skill area can easily accomplish this goal with the Microsoft MB-220 exam. It provides an IT practitioner to hone the learned expertise and enjoy better career resistance and functionality.
NEW QUESTION 16
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a single hotel room allocation record for all room types.
- B. Create a hotel record and then a hotel room allocation record for each room type.
- C. Create a hotel record and then a hotel room reservation record for each room type.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: B
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-eventattendees
NEW QUESTION 17
Drag and Drop Question
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION 18
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION 19
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION 20
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?
- A. Yes
- B. No
Answer: A
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead- scoring
NEW QUESTION 21
Drag and Drop Question
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple- customer-journey
NEW QUESTION 22
DRAG DROP
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 6, Manage customer journeys
NEW QUESTION 23 
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers.
The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages
NEW QUESTION 24
You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.
- A. Import contacts from an Excel file.
- B. Create contacts manually in the Contacts section of Dynamics 365 Marketing.
- C. Create contacts manually in the Leads section of Dynamics 365 Marketing.
- D. Create Contacts in Demo Data of Marketing Settings.
Answer: A,D
NEW QUESTION 25
DRAG DROP
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 3, Create and manage marketing forms and pages
NEW QUESTION 26
You need to extend the dynamic content scripting features in marketing emails by adding JavaScript code.
Which JavaScript library should you use?
- A. Handlebars.js
- B. Squirrelly.js
- C. Dust.js
- D. Pure.js
Answer: A
NEW QUESTION 27
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?
- A. Survey Form
- B. Journey Form
- C. Subscription Center Form
- D. Pre-fill Form
Answer: C
Explanation:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill
NEW QUESTION 28
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Survey insights measured over all respondents will be available on the Survey Insights form.
- B. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
- C. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.
- D. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
- E. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
Answer: B,D,E
NEW QUESTION 29
DRAG DROP
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 6, Manage customer journeys
NEW QUESTION 30
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION 31 
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION 32
DRAG DROP
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 2, Manage segments and lists
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment
NEW QUESTION 33
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. Your portal is a site hosted by Dynamics 365 Portals.
- B. Your portal is a site hosted externally.
- C. You must republish the event.
- D. Your portal is Dynamics Native Portal.
Answer: B
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event- portal
NEW QUESTION 34
You need to create a marketing form from a template and use the form on a marketing page.
What should you do?
- A. Ensure the template type matches the page type.
- B. Create a marketing page first to determine your form type.
- C. Create a marketing page first to determine your form purpose.
- D. Ensure the template purpose matches the purpose of the page.
Answer: A
NEW QUESTION 35
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits?
(Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month
- B. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
- C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
- D. the total number of emails that your company has sent this month and the total number of emails remaining in the month
- E. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
Answer: C,D,E
Explanation:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management
NEW QUESTION 36
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?
- A. on any publicly-available website, with the URL listed in the Landing Page Configuration Set
- B. on your organization's website, with the URL listed on the Default Configuration Set
- C. on your organization's private website, with the login information needed to access it
- D. on any publicly-available website, with the URL listed in the Event Management Settings
Answer: A
Explanation:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings
NEW QUESTION 37
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION 38
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The Microsoft MB-220 exam covers the following topics:
- Configure Dynamics 365 Customer Voice (10-15%)
The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.
- Manage Customer Journeys (10-15%)
The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.
- Configure Marketing Applications (20-25%)
The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.
- Manage Webinars & Events (5-10%)
This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.
- Create & Manage Marketing Pages and Forms (10-15%)
This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.
- Manage Leads, Contacts, & Accounts (10-15%)
Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.
- Manage Segments and Lists (5-10%)
Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.
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