Get Started: Marketing-Cloud-Email-Specialist Exam [2021] Dumps Salesforce PDF Questions
Marketing-Cloud-Email-Specialist Premium Exam Engine pdf Download
For more info visit:
Marketing cloud email specialist
NEW QUESTION 43
When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers
- A. Set the Email Address as the Primary Key
- B. Mark the "Is Testable" checkbox
- C. Define the Send Relationship by email address
- D. Mark the "Is Sendable" checkbox
Answer: B,D
NEW QUESTION 44
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. Subscriber Attributes
- B. Subscriber Key
- C. Primary Key
- D. System Preferences
Answer: B
NEW QUESTION 45
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers
- A. Notify the manager with a pop-up.
- B. Text a link to the report.
- C. Save the report to an FTP folder.
- D. Email the report.
- E. Save the report as a Snapshot.
Answer: C,D,E
NEW QUESTION 46
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?
- A. Job Links tab within Tracking
- B. Send Performance tab
- C. Summary tab
- D. Overview tab within Tracking
Answer: D
NEW QUESTION 47
The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
- A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
- B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
- C. Add the Pref1-Tech Data Filter to an Automation
- D. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
Answer: B
NEW QUESTION 48
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.
To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create a suppression workflow for the unsubscribed accounts.
- B. Import unsubscribes with the appropriate status into All Subscribers.
- C. Import unsubscribes into a data extension, then update status with a query.
- D. Create an automation triggered on unsubscribes from the other system.
Answer: B
NEW QUESTION 49
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.
- A. Triggered Send
- B. Inbox Preview
- C. Content Detective
- D. Content Builder
Answer: C
Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5
NEW QUESTION 50
Which data model should be used to create a Group?
- A. Active Audiences
- B. Data Filters
- C. Data Extensions
- D. Lists
Answer: D
NEW QUESTION 51
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
- A. Group Refresh
- B. SQL Query Activity
- C. Engagement Split
- D. Email Send Report
Answer: C
NEW QUESTION 52
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Ask for detailed demographic information.
- B. Automatically opt-in all new customers.
- C. Use explicit opt-in for any new web sign-ups.
- D. Tell customers why they want to receive NTO emails.
- E. Set expectations on send frequency and schedule.
Answer: C,D,E
NEW QUESTION 53
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Sender Profile
- B. Reply Mail Profile
- C. Delivery Profile
- D. Custom Profile Center
Answer: C
NEW QUESTION 54
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. List Attributes
- B. Email Address
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 55
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Triggered Send
- B. Send Email Activity
- C. Recurring Send Schedule via Guided Send
- D. Send Flow
Answer: A
NEW QUESTION 56
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Spam Check
- B. Subscriber Preview
- C. Content Detective
- D. Validate
Answer: C
NEW QUESTION 57
Which statement regarding editing an email template is true? (Choose 2) *****
- A. A template does not automatically affect emails created from that template
- B. Updating an email to reflect changes made in its template can be done in the email properties
- C. Changes to a template cannot be made once it is saved in the application
- D. Changes to a template are automatically inherited in emails built from that template
Answer: A,C
NEW QUESTION 58
A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.
- A. focus on creating an importing content for one primary channel
- B. create a folder structure prior to importing asset
- C. Import duplicatecopies of content for different msg or groups
- D. A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.
Answer: A,B,D
NEW QUESTION 59
A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)
- A. List Attributes
- B. Email Address
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 60
A marketer management would like to run the recent email sending summary report and have the resulting file sent via email which result file format is available for selection when generating this report.
- A. Image file (.jpg)
- B. Word document (.dos)
- C. compressed file (.tar)
- D. data file (.csv)
Answer: D
NEW QUESTION 61
A marking manager at Northern trail outfitters(NTO) has been ask to evaluate whether to use the Emails or Template for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability.
While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics template would benefit NTO creating its weekly new sletter content builder?
Choose 2 answers
- A. Template provider the ability to create email messages using the content blocks
- B. HTML developers are need to build templates but not emails
- C. Email can be formatted for desktop and mobile without extra coding.
- D. One template can only be used for one email, maintaining brand standards.
Answer: A,C
NEW QUESTION 62
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
- A. Import Subscriber Wizard
- B. Manual Data Filter Refresh
- C. Data Extract Activity Interaction
- D. Import Activity Interaction
Answer: D
NEW QUESTION 63
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? Choose 3 answers
- A. Ensure the spam complaint rate is between 1% and 3%.
- B. Purge old or Inactive email addresses.
- C. Authenticate email sending to distinguish it from spammers.
- D. Purchase lists from companies that guarantee users have opted In.
- E. Encourage subscribers to add the company's sending domain to their address books.
Answer: B,C,E
NEW QUESTION 64
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
- A. Sender and recipient profiles
- B. Journey and contact
- C. Campaign and journey
- D. Email and journey
Answer: D
NEW QUESTION 65
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?
- A. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
- B. Create a test data extension with all possible content variations and send a test email to that data extension.
- C. Create a test list with all possible content variations and send test emails to that list.
- D. Create an automation with a send activity that deploys test emails to a test data extension.
Answer: B
NEW QUESTION 66
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
- A. Set a custom maximum length of six
- B. Select the data type as Text
- C. Select the attribute as required
- D. Create restricted values
Answer: C,D
NEW QUESTION 67
......
How to study the Salesforce Marketing cloud email specialist Exam
There are many ways to prepare for Marketing cloud email specialist Exam. Candidate can plan their study and should include online materials i.e. ebook from genuine website or can have training from authorised salesforce training partners. Apart from these it is very important that candidate should go through online video tutorials. Both these sources would be helping candidates to prepare for Salesforce Marketing cloud email specialist Exam. Alongwith these participants should include study material provides by the Real4dumps, The Real4dumps team has firm opinion that knowledge procured through various study materials and sources should be evaluated through have high-quality test engine, as it stands up to the real test.
All of our study material used to be reviewed by experts professionals on a regular basis. Real4dumps dumps are constantly updated so any updates to the Marketing cloud email specialist Exam Certification content, will be reflected in the dumps provided by us. Real4dumps expert team recommends preparing quality notes on these topics along with it don’t forget to practice Marketing cloud email specialist Dumps which has been written by our expert team, each of these can assist you loads to clear this exam with excellent marks.
Pass Your Salesforce Exam with Marketing-Cloud-Email-Specialist Exam Dumps: https://www.real4dumps.com/Marketing-Cloud-Email-Specialist_examcollection.html
Verified Marketing-Cloud-Email-Specialist Bundle Real Exam Dumps PDF: https://drive.google.com/open?id=14Twl_KdpeZCI6o5aTMbHQURXGX7gpn8F
