Latest [Oct 23, 2021] PEGAPCDC85V1 Exam with Accurate Pega Certified Decisioning Consultant (PCDC) 85V1 PDF Questions
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NEW QUESTION 34
MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area.
What do you need to configure in the Next-Best-Action Designer to implement this requirement?
- A. Audience
- B. Customer segment
- C. Prioritization formula
- D. Applicability rules
Answer: A
NEW QUESTION 35
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hubtm. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION 36
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?
- A. Make a call
- B. Create a Facebook post
- C. Place a paid ad
- D. Send an email
Answer: D
NEW QUESTION 37
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubtm on its website to promote new offers to each customer.
Place the events in the sequential order.
Answer:
Explanation:
NEW QUESTION 38
In Pega Customer Decision Hubtm, the characteristics of an action are defined by using
- A. properties
- B. banners
- C. plain text
- D. logos
Answer: A
NEW QUESTION 39
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
- A. Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
- B. Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
- C. Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
- D. Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
Answer: B
NEW QUESTION 40
U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank:
The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?
- A. Change in the strategy the condition from ".pxSegment <=175" to ".pxSegment <=200"
- B. Change the cutoff value in the results tab of the scorecard model
- C. Change the cutoff value in the results tab of the scorecard decision component
- D. Map the score value in the decision strategy to "<=200".
Answer: B
NEW QUESTION 41
U+ Bank uses Pega Customer Decision Hubtm to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?
- A. Arbitration rules
- B. Contact policy rules
- C. Customer segments
- D. Engagement policies
Answer: C
NEW QUESTION 42
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 43
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?
- A. Embed images in the email directly
- B. Host images on an external server
- C. Provide links to images in the email
- D. Attach images to the email
Answer: C
NEW QUESTION 44
Myco, a telecom company, uses Pega Customer Decision Hubtm to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?
- A. preview section from the email content editor
- B. a seed list from the Test Message tab
- C. a list of customer email addresses from the Test Message tab
- D. schedule an outbound run with a limited number of customers
Answer: B
NEW QUESTION 45
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
- A. Increase the business weight of the Platinum Plus card.
- B. Increase the starting propensity of the Platinum Plus card.
- C. Increase the action value of the Platinum Plus card.
- D. Increase the context weight of the Platinum Plus card.
Answer: D
NEW QUESTION 46
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
- A. Similar customers have rejected the offer.
- B. Similar customers have purchased other offers.
- C. Similar customers have shown interest in the offer.
- D. Similar customers have ignored the offer.
Answer: B
NEW QUESTION 47
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
- A. The score calculation is independent of the strategy and no change is required.
- B. A new proposition filter needs to be configured in the strategy to filter on customer income.
- C. Add a new Group By component for the mortgage limit calculation.
- D. Remap the scorecard property in the decision strategy for the change to take effect.
Answer: B
NEW QUESTION 48
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 49
In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?
- A. Set Property
- B. None, properties are available
- C. Data Import
- D. Proposition Data
Answer: A
NEW QUESTION 50
When a customer is offered an action that they already accepted, this is because_________.
- A. the customer intent was captured incorrectly
- B. the strategy is not customized to exclude previously accepted offers
- C. there are no suppression rules defined
- D. the actions are filtered based on eligibility
Answer: A
NEW QUESTION 51
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions.
What must you do to ensure that this action is not selected for any customers?
- A. Set the action availability to Never
- B. Set the action availability to Within a defined time period
- C. Set the action availability to Always
- D. Set the action availability to Template
Answer: B
NEW QUESTION 52
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