SAP Certified Technology Associate C_C4H260_01 Dumps | Updated Nov 16, 2021 - Real4dumps
Master 2021 Latest The Questions SAP Certified Technology Associate and Pass C_C4H260_01 Real Exam!
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
NEW QUESTION 36
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
- A. Control group Email template Marketing approval Campaign
- B. Control group Target group Email template Campaign
- C. Control group Email template Campaign Load data in target group
- D. Control group Recalculate Segments Email template Campaign
Answer: C
NEW QUESTION 37
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.
- A. Wait Period
- B. Segmentation Model
- C. Exclusion Criteria
- D. Skip Campaign
- E. Create Interaction
Answer: B,C,E
NEW QUESTION 38
Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.
- A. A multi-channel campaign cannot be associated with a dynamic target group.
- B. A trigger-based campaign cannot be associated with a dynamic target group.
- C. A trigger-based campaign cannot be associated with a live target group.
- D. A trigger-based campaign cannot be associated with a static target group.
Answer: A,B
NEW QUESTION 39
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 40
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. Engagement with accounts and contacts is possible only via third party executed campaigns.
Answer: C,D
NEW QUESTION 41
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. BI Admin
- B. System Administrator
- C. Application Creator
- D. System Owner
Answer: B
NEW QUESTION 42
Why would you enable the persistence of the predictive model?
- A. To indicate the quality of the model fit.
- B. To save the score in profiles and use it in segmentation.
- C. To save results for a certain time.
- D. To reuse the predictive model in another scenario.
Answer: D
NEW QUESTION 43
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Mark the analytical query as a favorite using the Favorite functionality.
- B. Save the analytical report as a tile using the Save as Tile functionality.
- C. Download the report results using the Export to Microsoft Excel functionality.
- D. Send the link to the analytical report using the Send E-mail functionality.
Answer: B,D
NEW QUESTION 44
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- A. SAP CRM Priority = 10, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = Yes
- B. SAP CRM Priority = 10, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = No
- C. SAP CRM Priority = 45, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- D. On Facebook, a customer can have multiple profiles. SAP CRM is the most trustworthy source of information.
- E. SAP CRM Priority = 45, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
Answer: C
NEW QUESTION 45
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Marketing Application Jobs
- B. Browse Contact Data
- C. Data File Load
- D. Import Monitor
Answer: D
NEW QUESTION 46
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create one Target Group, Campaign, and Content for all marketing areas.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create Target Groups, Campaign templates, and Content templates by marketing area.
Answer: C
NEW QUESTION 47
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication Arrangement
- B. Create Communication System
- C. Create Communication User
- D. Create Communication Scenario
Answer: A
NEW QUESTION 48
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute in the Target Group Configuration app.
- B. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
- C. Enable the region attribute as a Key Figure Dimension.
- D. Enable the region attribute in the Segmentation Profile app.
Answer: B
NEW QUESTION 49
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Map free text
- B. User lists
- C. User interface adaption
- D. Manage interest
Answer: A
NEW QUESTION 50
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Add an applicable scope for the relevant countries and regions.
- C. Assign a specific target group with those countries and regions to the target object.
- D. Use Segmentation to select relevant countries and region.
Answer: D
NEW QUESTION 51
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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
A fully updated 2021 C_C4H260_01 Exam Dumps exam guide from training expert Real4dumps: https://www.real4dumps.com/C_C4H260_01_examcollection.html
