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NEW QUESTION # 59
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A. Salesforce Data Entry Source on the Contact Object
- B. Salesforce Data Entry Source on the Account Object
- C. Welcome Email Configuration on the Account Object
- D. Salesforce Campaign Entry Source on the Lead Object
Answer: B
NEW QUESTION # 60
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Campaign
- B. Synchronized Data Extension
- C. Salesforce Report
- D. Salesforce Data Extension
Answer: C
NEW QUESTION # 61
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-suppression list
- B. A global unsubscribe
- C. An auto-exclusion list
- D. An exclusion list
Answer: D
NEW QUESTION # 62
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'
- A. Create a new data extension and link it to the other data extensions.
- B. Create additional attribute fields in the main contact data extension.
- C. Create a new data extension and link It as a new population.
- D. Create new Salesforce data extension and link it to the other data extensions.
Answer: A
NEW QUESTION # 63
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Sender Profile
- B. Define custom Reply Mail Management
- C. Define a Delivery Profile
- D. Define a Subscriber-specific From Name
Answer: A,C
NEW QUESTION # 64
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- C. Share Sales Cloud user licenses across Marketing Cloud users
- D. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
Answer: A,C
NEW QUESTION # 65
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
Answer: A
NEW QUESTION # 66
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Identify what key the customer wants and have the MC Contact model control it.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: A,C
NEW QUESTION # 67
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years of historical data in Marketing Cloud?
- B. How many API calls are included in their License?
- C. Does their License include support for REST APIs?
- D. Does their License include the Large Data Extensions feature?
Answer: A,B
NEW QUESTION # 68
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. Decision Split
- B. Scheduled Automation
- C. File Drop Automation
- D. SQL Query
Answer: C,D
NEW QUESTION # 69
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
- A. Change the connection option to Scope by User.
- B. Initiate a log to troubleshoot package-related API calls.
- C. Manually clear the OAuth token to refresh the connection.
- D. Ensure the System User is assigned the Standard User Profile.
Answer: B
NEW QUESTION # 70
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: B
NEW QUESTION # 71
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the _Contact Data View and transfer it weekly
- B. Schedule the Contacts Counts Standard Report
- C. Query the _Subscriber Data View and Extract it weekly
- D. Configure the Contact Extract Activity in Automation Studio
Answer: B
NEW QUESTION # 72
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Exclusion List with Lists
- B. Publication List with Data Extensions
- C. Publication List with Lists
- D. Exclusion List with Data Extensions
Answer: B
NEW QUESTION # 73
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the parent business unit.
- B. A Private Domain should be applied to the child business unit.
- C. A Sender Authentication Package should be used for CloudKicks.
- D. A new Sender Authentication Package should be used for NTO.
Answer: B
NEW QUESTION # 74
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. User roles can be customized to allow or deny specific permissions.
- B. Brands can set their own physical address and SAP.
- C. Subscribers can be maintained at the Business Unit level.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: B,C
NEW QUESTION # 75
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Email
- C. Mobile Device ID
- D. Loyalty Program Number
Answer: B,D
NEW QUESTION # 76
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Configuration Manager
- B. Deployment Manager
- C. Change Sets
- D. Ant Migration Tool
Answer: B
NEW QUESTION # 77
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Publication Lists
- B. Profile Center
- C. Send Logging
- D. Subscriber Keys
Answer: A
NEW QUESTION # 78
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Data Manager
- B. Analyst
- C. Content Creator
- D. Administrator
Answer: B,C
NEW QUESTION # 79
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation' A. Q Split the existing activities into two separate automations.
- A. Implement a Wait Activity to wait until the data extension is populated with records.
- B. validate the row count of the staging data extension and send a notification email.
- C. Place a Verification Activity between the import and SQL Query activity.
- D. Write a custom SSJS script to
Answer: C
Explanation:
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system.
If the row count exceeds 1,000, the automation can be paused and a notification email can be sent.
This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day.
For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5
* Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5
* Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5
* Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5
NEW QUESTION # 80
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Create one or more additional business units for testing.
- B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
- C. Implement two separate Marketing Cloud instances.
- D. Use Subscriber Filter per business unit to filter production from test data.
Answer: C
NEW QUESTION # 81
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Complaint data view.
- B. An automation that generates the Unsubscribe Event Extract.
- C. An automation that generates the Complaint Tracking Extract.
- D. An automation that queries the Unsubscribe data view.
Answer: A
NEW QUESTION # 82
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