Updated Free Salesforce CRT-550 Test Engine Questions with 218 Q&As
The Best Salesforce Marketing Cloud Consultant CRT-550 Professional Exam Questions
Who should take the CRT-550 exam
The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam then he should take this exam.
NEW QUESTION 79
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. Will the company need a custom preference center?
- B. What will be used as the Subscriber Key?
- C. Will new users have an "Email ID"?
- D. What publication lists will be used?
- E. How will Marketing Cloud and the database sync up?
Answer: B,C,E
NEW QUESTION 80
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Build an email as one image, with all text saved in the brand font.
Answer: A
NEW QUESTION 81
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: C
NEW QUESTION 82
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Engagement Split > Send email > Wait > Random Split > Send email
- C. Random Split > Send email > Join > Decision Split > Wait > Send email
- D. Random Split > Send email > Wait > Engagement Split > Join > Send email
Answer: D
NEW QUESTION 83
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity (look for answers that start with JB or AS)
Answer: A,B,C
NEW QUESTION 84
Tracking Alias question:
- A. Differentiate clicking email
- B. Email Conversion Tracking
- C. Same URL
- D. Can be found in some reports
Answer: A,B,C,D
NEW QUESTION 85
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- D. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
Answer: A,D
NEW QUESTION 86
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION 87
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Personalization strings
- B. AMPscript
- C. SQL Query
- D. Guide Template Language
Answer: B
NEW QUESTION 88
NTO has to import a file that will be different every time.
What method should be used?
- A. Add and Update
- B. Overwrite
- C. Add Only
- D. Update
Answer: B
NEW QUESTION 89
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
Answer: A
NEW QUESTION 90
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign.
- B. Increase the use of dynamic content in emails.
- C. Increase volume of emails to a wider audience.
- D. Introduce more identity verification steps in check out process.
Answer: A,B
NEW QUESTION 91
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: A
NEW QUESTION 92
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Ages in Household
- B. Conversion Rate
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Last Purchase Date
Answer: B,C,E
NEW QUESTION 93
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Order_Details and Products
- B. Create a one-to-one relationship between the contact record and Order_Details
- C. Create a one-to-one relationship between Orders and order_Details
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: A,D
NEW QUESTION 94
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Localized physical mailing address displayed in the default email footer
- B. Localized language and display options based on location and culture.
- C. Support non-English responses with Reply Mail Management.
- D. Tracking information for campaigns sent by each office.
Answer: B,D
NEW QUESTION 95
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two
- A. Turn off link details tracking
- B. Filter data
- C. Turn off Individual Level Tracking
- D. Upgrade the MC account to ConnectedApp
Answer: C,D
NEW QUESTION 96
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use an automation with Tracking Extract.
- B. Use the standard report 'Subscribers Not Sent to'.
- C. Query the _sent Data View for the contact's send status.
- D. Create an Analytics Builder Discover report.
Answer: B
NEW QUESTION 97
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. Multi-Org Connector does not support the OOTB Preference Center
- B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- C. The OOTB Preference Center does not support Person Account
- D. The OOTB Connector cannot update Salesforce Sale Cloud Directly
Answer: C,D
NEW QUESTION 98
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Create a Data Relationship in Email Studio to relate the two data extensions.
- B. Configure activities within Automation Studio to update the purchase data.
- C. Use Data Designer in Contact Builder to relate the two data extensions.
- D. Utilize Entry Data on a Decision Split within Journey Builder.
Answer: A,D
NEW QUESTION 99
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled)
Answer: A
NEW QUESTION 100
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Words or phrases used may trigger spam filters.
- C. Correct syntax is used on any AMPscript in the email's code.
- D. Personalization strings map to attributes or data extension fields.
- E. Each content block specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION 101
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Answer: B
NEW QUESTION 102
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How much CRT-550 Exam Cost
The price of the CRT-550 exam is $200 USD.
What is the duration of the CRT-550 Exam
- Number of Questions: 60
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
- Passing Score: 68%
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