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NEW QUESTION 96
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?
- A. Pardot Engagement Program
- B. Pardot Automation Rule
- C. Salesforce Queue
- D. Pardot Static List
- E. Pardot Marketing Campaign
Answer: A,D,E
NEW QUESTION 97
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported?
- A. Import all prospect data and create a suppression list.
- B. Import unmailable prospects in Pardot; mark as global opt-out.
- C. Import unavailable prospects in Pardot; perform permission pass.
- D. Import only the list of mailable prospects in Pardot.
Answer: B
NEW QUESTION 98
Which is true about Visitor Filters?
- A. You can filter by a hostname
- B. You can filter by a hostname wildcard
- C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- D. You can the filter by IP
- E. You can't filter your own company IP
Answer: A,B,C,D
NEW QUESTION 99
LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Sales Manager
- B. Administrator
- C. Sales
- D. Marketing
Answer: D
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_default_user_roles.htm&type=5
NEW QUESTION 100
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
- B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- D. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
Answer: C
NEW QUESTION 101
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D.
Low Grade | High Score
- A. CBDA
- B. CDBA
- C. ABDC
- D. CDAB
Answer: B
NEW QUESTION 102
It is possible for prospect to have less than 0 score
- A. True
- B. False
Answer: A
NEW QUESTION 103
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
- A. Create a form handler for each white paper
- B. Create a form per white paper and enable progressive profiling
- C. Create a form handler and enable progressive profiling
- D. Create a form and enable progressive profiling
Answer: B
NEW QUESTION 104
What are available Data Formats in Pardot Form Fields
- A. Email not from ISPs and free email providers
- B. Phone
- C. Password
- D. Date
- E. Email
- F. Number
- G. Email with valid mail server
- H. Text
Answer: A,E,F,G,H
NEW QUESTION 105
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- D. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Answer: A
NEW QUESTION 106
LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Create the custom fields needed for the forms individually in Pardot.
- B. Migrate the HTML and CSS of the current form into a new Pardot layout template.
- C. Create the existing form links as custom redirects in Pardot for tracking.
- D. Import the list of custom fields used on their forms to create the fields in Pardot.
Answer: A,B
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_automation_page_actions.htm&type=5
NEW QUESTION 107
LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
Answer: C
NEW QUESTION 108
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Set the intern up in the Default 'Marketing Intern' User Role
- B. Set the intern up in the Default 'Marketing' User Role
- C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Answer: C
NEW QUESTION 109
How many Engagement Programs can run at one time
- A. Always 100
- B. Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200
- C. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200
- D. Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100
Answer: B
NEW QUESTION 110
What is true about Dynamic Content? [Choose three answers]
- A. You can add dynamic content to web pages
- B. You can use dynamic content in subject lines
- C. You can base variations on Scoring Categories
- D. You can add up to 25 variations of content
Answer: A,B,D
NEW QUESTION 111
Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- C. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.
- D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
Answer: D
NEW QUESTION 112
How long can it take for Custom Object in Pardot to sync with Salesforce
- A. 4 hours
- B. 2 minutes, because that's the frequency of Pardot looking for changes in Salesforce
- C. 10 minutes
- D. 1 hour
Answer: A
NEW QUESTION 113
LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
- C. Edit the completion action on the form to only add to the list if the email address is valid.
- D. Use the list to send a permission pass email and remove all hard bounces.
Answer: A
NEW QUESTION 114
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