[Dec-2023 Newly Released] Pardot-Consultant Exam Questions For You To Pass
Salesforce Pardot-Consultant Exam: Basic Questions With Answers
The Salesforce Pardot-Consultant exam consists of 60 multiple-choice questions, which need to be completed within 90 minutes. The questions are designed to assess the candidate's knowledge of Pardot's features, functionality, and best practices. Pardot-Consultant exam covers a wide range of topics, including lead generation, lead scoring, email marketing, automation, and analytics. To pass the exam, candidates need to achieve a minimum passing score of 68%. Once they pass the exam, they will be awarded the Salesforce Certified Pardot Consultant certification, which is valid for two years.
NEW QUESTION # 109
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a completion action based on the Lead Status field value.
- B. Create a segmentation rule based on the Lead Status field value
- C. Create a dynamic list based on the Lead Status field value
- D. Create an automation rule based on the Lead Status field value
Answer: C
NEW QUESTION # 110
What factors are involved in determining email deliverability?
- A. Whitelist
- B. CAN-SPAM
- C. Sender ID
- D. Domain Keys
- E. Sender Policy Framework (SPF)
Answer: B,D,E
NEW QUESTION # 111
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- B. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- D. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
Answer: D
NEW QUESTION # 112
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
- B. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- C. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- D. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
Answer: B
NEW QUESTION # 113
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Answer: A
NEW QUESTION # 114
Wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- B. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- C. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- D. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
Answer: C
NEW QUESTION # 115
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft uses location based scoring categories .
- B. LenoxSoft added location based criteria
- C. LenoxSoft must add prospect to a dynamic list
- D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
Answer: D
NEW QUESTION # 116
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
- A. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
- B. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
- C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
Answer: A
NEW QUESTION # 117
Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?
- A. The ability to assign prospects based on specific criteria being met
- B. The ability to allow Salesforce to overwrite an assigned user in Pardot
- C. The ability to use existing complex Salesforce lead routing processes
- D. The ability to assign prospects via automation instead of manually
Answer: A
NEW QUESTION # 118
LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Include prospect activity history from Account B in their prospect import if they want to retain it.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Export existing custom field mappings to import desired fields into Account A.
- D. Get a brand new Pardot org and migrate both Account A and Account B into it.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 119
It is recommended that Email Preference Center should use more than one page level depth
- A. True
- B. False
Answer: B
NEW QUESTION # 120
Which are true about Engagement Program
- A. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- B. A single rule step can evaluate up to five conditions
- C. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- D. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- F. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- G. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
Answer: A,B,D,E,F,G
NEW QUESTION # 121
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.
- C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- D. Only users with an Administrator user role will be able to change the prospect field value.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-
NEW QUESTION # 122
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
- C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
Answer: C
NEW QUESTION # 123
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?
- A. Create an automation rule with rules to segment the prospects and actions send the emails
- B. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- D. Create a list using a segmentation rule, then use completion actions on a form for the actions
Answer: C
NEW QUESTION # 124
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?
- A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
- B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
- C. CNAME > Email Authentication > Email templates > Lists > Engagement program
- D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
Answer: C
NEW QUESTION # 125
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Use the 'fiscal year' filter on the Pipeline Dashboard.
- B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
- C. Create a custom dataset using only data from the fiscal year.
- D. Develop a new lens that includes only data from the fiscal year.
Answer: B
NEW QUESTION # 126
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a segmentation rule for the program.
- B. Make a suppression list for the program.
- C. Make a recipient list for the program.
- D. Make a repeating engagement program.
Answer: C,D
NEW QUESTION # 127
Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?
- A. Import the HTML file into Pardot and apply it to the landing page
- B. Create layout template and import HTML from the landing page URL
- C. Create a Pardot landing page and import HTML from the landing page HTML
- D. Import the HTML file into Pardot and apply it to the layout template
Answer: B
NEW QUESTION # 128
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?
- A. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects
> Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answer: C
NEW QUESTION # 129
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found?
Choose 2 answers
- A. The sum of total conversions from the form and landing page reports.
- B. The Engagement Dashboard in B2B Marketing Analytics.
- C. The total submissions reflected on the form report in Pardot.
- D. The total submissions reflected on the landing page report in Pardot.
Answer: B,D
NEW QUESTION # 130
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?
- A. Create Pardot users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
- B. Create Pardot users manually and set each user's language preference based on the BU and language they speak.
- C. Create Pardot users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
- D. Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.
Answer: A
NEW QUESTION # 131
Recommend a model to route qualified and unqualified leads across the business.
Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. CDAB
- B. CDBA
- C. CBDA
- D. ABDC
Answer: B
NEW QUESTION # 132
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